Lebanon. First Ivana Trump luxury lifestyle residence to be in Beirut

Wednesday, 28 June 2006

Dallas based JMJ Holdings announced today that it had finalized an agreement between international icon Ivana Trump and Dubai based DAMAC Properties to launch a branded lifestyle line of luxury condominium residences. JMJ Holdings subsidiary, JMJ Hospitality, will act as global brand manager on behalf of Ivana Trump overseeing each development to ensure her exacting standards.

The first of many Ivana Trump projects by luxury lifestyle provider DAMAC Properties, the US$150 million "la Residence by Ivana Trump" will be located in the exciting city of Beirut, Lebanon with other locations to be announced. Speaking to an adoring crowd today in Beirut, Ivana Trump commented, "La residence is extraordinary, in architecture, location and luxury. The design is outstanding, the style very sophisticated and will easily be the limelight of Solidere and the landmark of Downtown Beirut."

Timothy L. Barton, President and Chief Executive Officer of JMJ Holdings has longstanding relationships with both Ivana Trump and DAMAC properties and was confident they would be great partners. "Our idea to bring together Ivana Trump who exemplifies the luxury lifestyle of grace and style with the world's premier luxury lifestyle developer was for us, a perfect match with unequaled opportunity." He went on to say that he selected DAMAC Properties, because " ... they are the largest developer in the Middle East with an entrepreneurial spirit equal to that of Ivana Trump."

Ivana Trump is an award-winning, international entrepreneur and icon who has driven success in her every endeavor from the hotel and casino business to fashion and as a writer. Her keen business savvy, attention to detail and passion for life have inspired legions of admirers around the world who see her as the embodiment of the contemporary luxury lifestyle.

In just over two decades, DAMAC has grown from a local catering company to a global conglomerate with operations in over 16 countries and 4 billion in real estate property. Today, the DAMAC Group ranks among the largest business groups in the United Arab Emirates: a name to reckon with in real estate, hospitality, industrial projects, investments, logistics and commercial trading. An ISO 9002 registered company, DAMAC is the name behind some of the most distinguished residential and commercial projects in Dubai.

As the exclusive global brand manager for all Ivana Trump luxury residence projects with DAMAC Properties, JMJ Hospitality will oversee each development on her behalf to ensure that each project is developed according to her standards and that the essence of her remarkable style and grace is fully integrated into every aspect of the residential experience. "We are delighted to have been selected by Ivana Trump to be the global brand manager for the DAMAC Properties relationship. We look forward to working with her to translate her vision for ultra-luxury residential living to Beirut and many other exciting cities." commented Christopher R.J. Knable, President and Managing Director of JMJ Hospitality. He went on to say, "On a personal note, I am delighted to be working with Ivana again having benefited from her entrepreneurial savvy when she was President and Chief Executive Officer of The Plaza in New York."

Last Updated ( Wednesday, 28 June 2006 )