PRESS RELEASE
January 2018

Princess Yachts Experience an Exceptional boot Düsseldorf

Princess Yachts continue to go from strength to strength, announcing the best boot Düsseldorf on record following an incredible 2017, where the company recorded its most profitable year since 2013. The British manufacturer confirmed it sold an impressive 24 yachts during Europe's biggest boat show – adding £30million to the its ¾ billion Euro order book.
 
According to Messe Düsseldorf, the show welcomed 247,000 visitors across the week to explore the 1,923 exhibitors from 68 countries. The luxury yacht hall, where the fantastic Princess 10 yacht line-up was situated, was more popular than ever before, with the award-winning Princess 35M – one of the largest yachts ever displayed at boot Düsseldorf - the star attraction. Princess Yachts were also delighted to celebrate the global launch of the all-new S78 featuring the new Naim Audio partnership sound system and bring to life the return to V Class with the all-new V65 and V50, as well as show debuts for the S60, Princess 55 and Princess 62.
 
'boot Düsseldorf has provided an exceptional start to the year for Princess as we sold over 10% of our annual turnover within just one week of the show." says Antony Sheriff, Executive Chairman "The stand has been a constant hive of activity with potential customers and brand fans.  2018 marks an opportunity for Princess to continue to build on the success of 2017 in both turnover and profits.  Princess will continue in its £100M investment in new products and facilities with the launch of six new yachts this year - one every two months'."