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British Industrial Success Post Brexit Continues As Princess Sees Strong Start to the Boat Show Seaso

Wednesday, 20 September 2017


Princess Yachts continues to sail ahead of the competition – and has emerged from the Cannes Yachting Festival with order books reaching a record €0.73billion (£0.64billion) at retail value. Representing an 85% like-for-like increase on 2016, the news heralds a formidable start to the boat show season for the UK's leading yachtbuilder, which employs 2,500 people at its Plymouth manufacturing facilities.
The manufacturer, which marked its 50th anniversary in 2015, has embarked on a £100m five-year investment programme to support its ambitious product launch and business development strategies. 
The company's Executive Chairman, Antony Sheriff, said: "Our production capacity is now 100% sold for 2017, 90% sold for 2018, and 30% sold for 2019. The significant investments we are making will enable us to further expand our product range and offer unrivalled choice to our customers, as well as enhancing facilities and quality processes at our Plymouth home."
The Cannes Yachting Festival kick-started the boat show season in style for Princess, with the global launch of the Princess 62; within the same week, the Southampton Boat Show saw the global launch of the Princess 55. 
The coming months will see a revitalised V Class portfolio – with the all-new V65 and V60 following the success of the award-winning V58 and the new-style V40 launched in London earlier in 2017. Meanwhile, the S Class range is strengthened with the all-new S78, adding to the S60 (launched at Dusseldorf in January) and the S65. Following these launches, there are plans for a further six new Princess model launches before the end of 2018.
At Cannes, Antony Sheriff also hinted at the forthcoming announcement of a radically different Princess product. Bringing an entirely new dynamic and aesthetic to the market, the initiative places the company firmly at the cutting edge of marine technology – made possible by its commitment to pioneering design, innovation and craftsmanship.
Princess is also blazing a trail with innovation designed to enhance the yacht ownership experience. Princess Lifeline is a new 24/7 global SOS package offering comprehensive medical and security assistance, powered by MedAire.  Every Princess yacht now comes with a 2-year Princess Lifeline cover as standard for the well-being of Princess customers and their guests whilst aboard

Princess Yachts
Plymouth-based Princess Yachts epitomises the best of British manufacture, from its quality craftsmanship, design and engineering pedigree, to the refined elegant and luxury interior styling of its craft. The result blends cutting-edge technology with traditional craftsmanship to set new standards in performance, evident across the Princess range of sophisticated Flybridge motor yachts, dynamic V Class sports yachts, ground-breaking S Class sportbridge yachts and flagship M Class superyachts. The Princess reputation for design, engineering and manufacturing excellence has earned the company global appeal and established it as a truly international brand.

Princess Yachts was acquired in 2008 by L Capital 2 FCPR, an investment group co-sponsored by LVMH (Moët Hennessy Louis Vuitton) and Groupe Arnault. In January 2016, L Capital merged with Catterton to become L Catterton, now recognised as the largest global consumer-faced investment firm.
For further information contact:

Tegan Jolly, Account Manager
W Communications,
T: +44 (0) 7872 376 590
E:  Tegan

Claire Ashton, Communications Manager
Princess Yachts Limited,
T: +44 (0) 1752 203888
E:  Claire

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Last Updated ( Wednesday, 20 September 2017 )