USA. IYC presents www.IYC.com: Its new, simplified and alluring website
Thursday, 16 February 2012
International Yacht Collection (IYC) is pleased to announce that, effective immediately, its new website—www.iyc.com—is launched in time for the Yacht & Brokerage Show in Miami Beach which begins today. The new site further positions IYC’s global brand which the company presented initially during the Fort Lauderdale International Boat Show in October 2011.
“If not presented in a straight forward manner, yacht brokerage, charter, the business of charter, new construction and yacht management can seem extremely complex and difficult to navigate,” says Bob Saxon, IYC’s President. “When we took on the challenge to revamp IYC’s site, our most critical criteria was to present these subjects in a visually elegant way while conveying the most essential information. Of course, with nearly a half billion dollars in yacht brokerage and, on average, and more than 40 yachts available for charter, we basically redefined how to categorize our central listings. The result is the use of website-cascading. Our customers—and the worldwide yacht brokerage and charter communities—simply select their subject and the world’s featured yachts stream to their computers,” he adds.
IYC’s new look, feel and tone emphasizes that IYC represents international clientele and supports these efforts with offices and personnel in ports across the seas. Further, the core message IYC sends is to position yachting as a lifestyle choice and experience.
IYC’s presence at the Miami Yacht & Brokerage Show further illustrates the company’s commitment to showcasing its fleet. The following yachts will be on display from February 16-February 20, 2012, Ramp 18: 191’ (58m) Trinity, Carpe Diem; 180’ (54.9m) Newcastle, Harbour Island; 150’ (46m) Trinity, Carpe Diem II; 110’ (33.5m) Broward, Cedar Island; 104’ (31.7m) Destiny, Sharon Ann; 103’ (31m) Broward, Trix-Sea; 100’ (30.5m) Hatteras, Sunday Money; 92’ (28m) Lazzara, New Life; 92’ (28m) Hatteras, Natica; and, 84’ (26m) Lyman Morse, Acadia.
These yachts are nearby and are available for appointments and boarding: 190’ (57.9m) Trinity, Mi Sueño; 180’ (54.9m) Ziegler, Stargazer; 164’ (50m) Trinity, Wheels; 147’ (44.8m) Izar of Spain, Tuscan Sun; 147’ (44.8m) Trident, Easy; 132’ (40.2m) Heesen, Mirage; 130’ (39.6m) Hatteras, Tranquility; 124’ (37.8m) Delta, Sea Owl; 124’ (37.8m) Trinity, Wheels; 106’ (32.3m) Westship/Westport, Galilee; 97’ (29.6m) Maiora, Mr. Ed; 90’ (27.4m) Broward, La Sirena; 85’ (25.9m) Broward, CC & Soda II: 84’ (25.6m) Lazzara, Finish Line; 84’ (25.6m) Monte Fino, Lady Di; 81’ (24.4m) Cheoy Lee, D-Version; 80’ (24.4m) Northstar, Party’s Over; 70’ (21.3m) Hatteras, Party of Six; 52’ (15.8m) Davis Boatworks, Natural High II; and, 44’9 (13.6m) Mares, Mares 45.
Last Updated ( Thursday, 16 February 2012 )