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USA. U.S. Reel to start 2009 with new marketing team

Thursday, 18 December 2008

U.S. Reel, the St. Louis-based manufacturer of spinning and baitcasting reels known for their innovative technologies, will begin 2009 with an industry-experienced marketing team with the addition of Adventure Advertising, Buford, Ga., and the Walker Agency, Scottsdale, Ariz.

“Both agencies have category experience in fishing tackle and are well-known in the fishing tackle industry,” said U.S. Reel President Fred Kemp. “As we expand our product lines, we needed agencies whose personnel have helped companies grow their business. We have that with Adventure and Walker. Both have won industry awards for their client work.”

Mike Walker will head the public relations effort and Bruce Hyer from Adventure will take the lead in advertising.

Last Updated ( Thursday, 18 December 2008 )