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USA. Rapala launches Anglers Legacy holiday pledge drive

Wednesday, 10 December 2008

Rapala®, the company recognized for its famous fishing lures, is kicking off a holiday-inspired Anglers'Legacy Pledge drive today, the Recreational Boating & Fishing Foundation (RBFF) announced. Rapala is asking anglers to take the Anglers' Legacy Pledge and give the gift of fishing this holiday season by introducing someone new to the sport. Those who take the Pledge at are eligible to win one of several fishing tackle items donated by Rapala and other partners, including Sufix, Shimano, Plano, Minn Kota/Humminbird and Costa Del Mar. The contest will be promoted through e-mails and online at through December 22, 2008 with a goal of recruiting 5,000 new Anglers' Legacy Ambassadors.

"We are happy to be working with Rapala to encourage boaters and anglers to introduce newcomers to the sport," said RBFF President & CEO Frank Peterson. "I hope people are inspired this holiday to take the Anglers' Legacy Pledge and get new people out on the water. Boating and fishing enhance our natural resources and if we can mobilize avids to teach newcomers, we can make a big impact on future participation and conservation efforts."

"The holiday season is a perfect time of year to encourage people to share the sport of fishing with others," said Rapala Marketing Manager Kelly Brockpahler.  "Rapala is excited to be partnering with RBFF and other industry leaders on this holiday promotion."

Anglers' Legacy, a program aimed at increasing first-time boating and fishing experiences, has signed on more than 75,000 Ambassadors nationwide since its inception in May 2006. Based on a recent RBFF survey, Ambassadors purchase approximately $140 in fishing tackle and equipment, $153 in boating supplies and accessories, and more than three fishing licenses which support critical fish and wildlife management efforts through the Sport Fish Restoration Program.

Last Updated ( Wednesday, 10 December 2008 )