St Maarten Heineken Regatta: Caribbean's Queen of SOCA Alison Hinds to perform in Marigot

Thursday, 17 January 2008

Hailing from the tropical island of Barbados, and crowned the undisputed “Queen of Soca” by fans worldwide, the British born Alison Hinds is set to release her power and passion on Marigot, St. Martin, Saturday March 8, 2008 during the 28th St. Maarten Heineken Regatta.

The intoxicating musical movement known as SOCA (popular dance music of the SOuthern CAribbean) is rapidly gaining popularity among music lovers around the globe. It is a sexy and uplifting music known for its infectious rhythms and spirited spicy lyrics that inspires jubilant audience participation albeit with waving hands and flags to swaying hips, all in a ritualistic celebration that exemplifies life today in the Caribbean. ALISON HINDS is poised to become a major force in the eruption of innovative urban-influenced Caribbean-based artists such as fellow-Bajan popstar Rihanna, Sean Paul, and Shaggy, who are changing the face of music worldwide

Alison will be performing hits off the August 2007 release of her first solo album SOCA QUEEN, an upbeat collection of original songs which captures Alison Hinds’ passionate sensual vocals, infectious driving rhythms and spirited lyrics.

On releasing her first solo album, the “Queen of Soca” proudly proclaims, “Soca is what I am known for, so I want the music to represent who I am. It’s infectious and happy, but can still say something and touch lives.”

Upon its initial release throughout the Caribbean, Alison Hinds’ first single “Roll it Gal” shot to the top of the charts on many Caribbean islands almost instantly, where it became a summer anthem. The video for “Roll it Gal” was ranked #1 for 10 weeks on MTV’s Tempo. Alison says, “When I heard the demo I said this is it. It was meant to be; I recorded it in one take! It connected like no other song I’d done before.” The message? “I’m telling women to take pride in themselves, don’t take any abuse, look after your kids, do your studies, believe in yourself and look to God. So many women have told me that the song lifts them up.”

Alison’s new single “Thunda” is experiencing the same exposure as her first single, and the engaging new tune has the whole Caribbean praticing their grind. Off the same album, the track “The More You Get” also has the potential to be another featured big hit throughout the Caribbean.

Alison Hinds will be leading the Saturday musical lineup during the St. Maarten Heineken Regatta in Marigot, where former Heineken Regatta performers, Destra, Shurwayne Winchester and Youthwaves have been lighting up the French-side capital for the past years.

“We are more than delighted to feature Alison Hinds in Marigot during the St. Maarten Heineken Regatta,” adds John Leone, Director of Heineken St. Maarten, “The first time I saw Alison during the Carnival a few years ago, I wanted to present her to the Heineken Regatta public. Her great music is complemented by her incredible live performance, you should not miss this show! You bring your soca spirit, Heineken will bring the rags! ”

Heather Tackling

Last Updated ( Thursday, 17 January 2008 )