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USA. Anglers Legacy reaches 20,000 pledge milestone

Thursday, 15 November 2007

The Recreational Boating & Fishing Foundation (RBFF) today announced that 20,000 anglers nationwide have taken the Anglers' Legacy Pledge. These Anglers' Legacy Ambassadors, who are introducing new participants to the sport of fishing, are also giving back to the industry and resource.

"I am thrilled about the success of the Anglers' Legacy program so far," said RBFF President and CEO Frank Peterson. "It is a true testament to the dedication and commitment of our Ambassadors and Anglers' Legacy Program Partners. We could not have reached this milestone without them and I look forward to the continued growth of the program."

Research conducted by RBFF in June 2007 revealed that an Ambassador takes not just one person fishing, but more than four a year and also generates an initial $120 in fishing tackle and equipment sales, $166 in boating supplies and accessories and purchases 3.2 fishing licenses.

"At 20,000 pledges, this means the program may have already generated $5.7 million for the boating and fishing industries and 64,000 new fishing licenses for states," said Peterson.

Launched in May 2006, Anglers' Legacy aims to collect 50,000 pledges by March 2008. Through media coverage, industry partners, and pro-staff and celebrity angler involvement, the program asks avid anglers to share their passion for fishing and to visit where they're asked to "Take the Pledge" – promising to take one new person fishing each year.

Last Updated ( Thursday, 15 November 2007 )