2017 Phuket International Boat Show impresses with record visitor numbers on opening two days
Monday, 16 January 2017
Phuket, Thailand – The 2017 Phuket International Boat Show presented by Thailand Elite impressed with an abundance of action in the marina and waterside Exhibition Hall, and a busy boardwalk at host venue Royal Phuket Marina. Despite the never-before-seen weather conditions on the last two days, visitor turnout was strong with a record over the opening days, and exhibitor feedback very positive.
“It was very much a Phuket International Boat Show of two halves this year. The first two days were exceptional. Visitor traffic was higher than in any of the past 13 editions and exhibitor feedback was excellent. We welcomed close to 3,000 audited visitors over the first two days and despite the heavy rain on the last two days brokers were still hosting qualified visitors on tours, and exhibitors in the Hall were transacting business,” said Mr. Andy Dowden, Managing Director of Andaman Marine Consultants, organiser of the Phuket International Boat Show.
“In addition to the excellent exhibitor feedback, it was encouraging to see the large number of international visitors – approximately 50% of the total. This is the reason we host the show during the island's peak season, when most wealthy visitors come to Phuket, as these are a key target market for the majority of our exhibitors.”
In the water the show heralded a grand display of 40 boats including representation of top international brands from around the world. From small day boats upto large luxurious powerboats and everything in between, one of the stand out features this year was the growth in the number of sailing yachts on display – approximately 20% of the total.
One hundred businesses exhibited and in addition to the impressive boats on display, a mix of marine products and ancillary services, luxury properties, super bikes and more showed their wares in the exhibition hall, including a new addition this year, the “Mariners Market”.
“One of our goals has always been to ensure that the show provides a sales and marketing platform for everyone, and after discussing with many in the industry we launched the first Mariner's Market with 10 trailer boats including everything from entry-level RIBs and small day boats, upto some very high-end RIBs and superyacht tenders,” added Dowden.
Phuket International Boat Show's successful format provides not only a sales and marketing platform the marine and lifestyle industries but also a unique opportunity to meet and network with trade and HNWI consumers through a series of social events during the show, the highlight of which was an exclusive cocktail party hosted by Thailand Elite which brought together many international guests, VIPs and card-holders who enjoyed an evening of fine wines and curated canapés.
The 15th Phuket International Boat Show (PIMEX) will take place 5th to 8th January, 2017 at Royal Phuket Marina.
About Phuket International Boat Show (PIMEX)
Now in its fourteenth year, PIMEX is an established and successful event in the marine and leisure calendar. PIMEX 2017 will include a large in-water display, together with 2,500 sqm of indoor, waterfront exhibition space. There will be a diversity of displays from as far afield as China, Australia, Italy and France.
Like its location, PIMEX is a relaxed event where participants celebrate the boating, leisure and luxury lifestyle in an ideal tropical destination. The show is more than boats on display but also an opportunity to see the latest luxury products, properties and engage in some Phuket hospitality.
About Royal Phuket Marina
Royal Phuket Marina is a world-class, luxury, Mediterranean-style marina and entertainment and lifestyle hub with open air restaurants. It is also the only marina in Southeast Asia offering private moorings on the doorsteps of its luxury residences. The state-of-the-art outer marina with its 120 berths and 24-hour security is now fully occupied and has become the home to many of the island’s premier yachts.
On Phuket’s eastern seaboard overlooking scenic Phang Nga Bay, Royal Phuket Marina is Thailand’s first lifestyle community rivalling top marina resort communities in Europe and the Caribbean.
Duncan Worthington/ Nungruthai Julakul
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Last Updated ( Monday, 16 January 2017 )