USA. Fishing for 60 Million Anglers: RBFF Sparks R3 Activity & Discussion at 2016 State Marketing Workshop
Friday, 06 January 2017
The Recreational Boating & Fishing Foundation (RBFF) hosted the largest round-up of state fish and wildlife agency representatives December 13 - 15, 2016 in Atlanta, Georgia at its annual State Marketing Workshop. Themed Charting the Course for Future Success, the Workshop attracted a total of 150 people, including representation from 47 state agencies. Recruitment, Retention and Reactivation (R3) strategies took center stage with an overall focus on achieving RBFF's ambitious goal to grow the current angler base of 46 million to 60 million in 60 months.