| Singapore. Boat Asia appoints Fulford as its Public Relations agency in 2007 |
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| Friday, 20 October 2006 | |
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Boat show news: Fulford Public Relations has been appointed as the PR agency for Asia's leading leisure boat show, Boat Asia 2007, to be held at Singapore's Sentosa Cove. Following a competitive pitch, Suntec Integrated Media retained Fulford PR services to implement a 7-month campaign leading up to the event, scheduled to take place from 19-22 April 2007. Boat Asia, helmed by Suntec Integrated Media (SIM), has seen sterling growth over the past 3 years, with increased number of participating exhibitors and recorded sales, boat displays and visitors. In its 15 th edition in 2007, Boat Asia has embarked on an expansion plan to meet the growing demand of the leisure boat market as well as to promote the boating lifestyle in the region. This plan includes the introduction of more value-added publicity platforms for exhibitors, an aggressive visitor promotion marketing campaign that will attract more quality visitors to the show, and the creation of a dedicated lifestyle component. The appointment of Fulford PR complements SIM's vision to grow Boat Asia while establishing footholds around the region with the introduction of strategically positioned boating events such as Boat Thai, Boat Tech China and Boat Tech Asia. With the agency's presence in the Singapore sports scene and its extensive experience in handling event media relations evident in sporting events such as the UIM F1 Powerboat Championship, Standard Chartered Singapore Marathon 2006, ladies golf Lexus Cup 05/06, Standard Chartered Sevens Singapore 05/06 and FINA Marathon Swimming World Cup 2006 to name a few, Fulford Public Relations will provide strategic counsel and PR support for Boat Asia 2007. “SIM is geared up to grow Boat Asia 2007 and to further establish it as the premier show for boating lifestyle consumers and the trade industry. We are looking forward to developing a long term partnership with Fulford PR and we believe that Fulford PR has the professional skills and expertise in carrying out a successful PR campaign for the event,” said Mr. Roel van Leeuwen, Director of Suntec Integrated Media. In addition, Fulford PR's regional affiliate agency in Thailand, TQPR (part of the Worldcom consortium) has been engaged to implement a PR campaign for the inaugural Boat Thai and Asia Dive Expo, both taking place in Bangkok, Thailand from 27-29 April 2007. Linda Fulford, Managing Director of Fulford PR added, “We are extremely delighted to be given this opportunity to work with Suntec Integrated Media on Boat Asia 2007 and to further develop our business relationship. Our passionate team is dedicated to delivering the best results and will work with Suntec Integrated Media towards the goal of making Boat Asia the one show not to be missed.“ |
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| Last Updated ( Friday, 20 October 2006 ) |
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