| USA. Nine additional boat dealerships now Marine Industry Certified |
|
|
|
| Friday, 15 September 2006 | |
|
NMMA news: Nine more boat dealerships recently became certified under the Grow Boating Initiative’s Marine Industry Dealership Certification program. All newly-certified dealerships participated in Marine Industry Dealership Certification Launch Workshops across the country prior to earning their “certified” status and successfully completed an on-site visit. They include the following: Boat and Motor Superstores, Palm Harbor, FL; Boat Masters Marine, Akron, OH; Buckeye Marine, Bobcaygeon, Ontario, Canada; Dry Harbour Marine, Charlevoix, MI; Fish Tale Sales & Service Inc., Ft. Myers Beach, FL; Larsen Marine, Waukegan, IL; Lindsey Marine, Stuart, FL; Rambo Marine Inc., Hazel Green, AL; and Woodard Marine, Hydeville, VT. “By taking the time and putting forth the necessary effort to become ‘Marine Industry Certified,’ these dealerships demonstrate they are 100 percent committed to providing customers with the best sales and service experience possible,” says Phil Keeter, president of the Marine Retailers Association of America (MRAA). Dealership Certification actively addresses one of the main issues limiting growth in the marine industry: customer service. An effective dealership certification program that provides both consumer and dealer benefits is fundamental to the industry’s Grow Boating Initiative. The new Marine Industry Dealership Certification program was developed by dealers, for dealers and focuses on the areas that affect dealership quality—operations, facilities, professional sales/service processes, customer satisfaction and employee training/satisfaction. To date, a total of 346 dealerships have enrolled in the Marine Industry Dealership Certification program, 91 of which have completed the process and earned the official “Marine Industry Certified” designation. The fall Launch Workshop dates are now posted on DealerCertification.org. Marine Industry Dealership Certification is part of the industry’s Grow Boating Initiative, an integrated effort among organizations with an interest in the recreational marine industry to promote the boating lifestyle and improve the boating experience. A strategic set of programs focusing on all areas of boating including water access, dealer and product certification, marketing, and research is designed to increase participation in boating and improve sales of marine products and services. For more information, visit GrowBoating.org. Any group of marine dealers interested in booking a launch meeting for their area should contact Dealer Certification program manager Elizabeth McAllister at emcallister@DealerCertification.org. |
|
| Last Updated ( Friday, 15 September 2006 ) |
| < Prev | Next > |
|---|