| USA. Defender Industries announces double-digit sales gains for 10th straight month |
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| Wednesday, 09 August 2006 | |
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Company news: Defender Industries announced July sales were up 20.1% over 2005, continuing the double-digit sales gains for the 10th straight month. 2006 sales through July for the discount marine supplier have increased 18.9% over record 2005 sales. This exceeds the increases of 16% in June & 18.7% posted in the first six months of 2006. According to the release, e-Commerce posted the largest gain amongst Defender's four primary sales channels, followed closely by Catalog sales. Most of Defender's twenty major product categories contributed to the record sales, with the largest percentage increase in electrical and lighting products. Sales of inflatable boats and outboard motors posted the largest dollar increase. Executive Director Al Knupp stated, "Given the current economic climate and recent announcements by some in the marine industry, we're being cautious like most everyone else. However, that's how we operate every day. We're not changing direction, we just keep concentrating on the basics. The vast majority of our orders ship the same day they're placed with predictable and reliable delivery, and our Customer satisfaction levels are at an all time high. Our margins also continue to increase, as they have steadily over the past five years," Knupp said. A Defender Customer recently wrote to Defender V.P. Stephan Lance, "NO ONE can touch you on price, customer service, or delivery. We're lucky to get two out of three elsewhere, but somehow you manage all three." Lance replied, "That's our goal, every day, with every Customer. It's not easily achieved, but it's what Customers expect and what's required to sustain success, especially in these challenging market conditions." Other predictors of future sales such as new catalog requests and unique website visitors had even stronger increases in July than the double-digit gains realized in the first half of the year. "Without question, 2006 will be the third consecutive year of record sales, the fifth year in a row of solid growth, and the best in Defender's 68 year history," Lance added. |
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| Last Updated ( Wednesday, 09 August 2006 ) |
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