| USA. Panerai Classic Yachts Challenge sponsorship program debuts in Newport's 12-Metre Regatta |
|
|
|
| Friday, 28 July 2006 | |
|
Belinda Mayo: In 2005 Panerai successfully launched in the Mediterranean the "Panerai Classic Yachts Challenge" in partnership with CIM, the Mediterranean International Committee, and AIVE, the Italian Classic Yachts Association. Regattas are held yearly at some of the most celebrated European yachting locations, which include Antibes, Argentario, Mahon, Imperia and Cannes, where thousands of passionate sailors take part with the sole purpose of appreciating the cultural heritage of these great masters of the sea. In 2006 Panerai I chose to expand its program by adding the renowned Antigua Classic Yacht Regatta in the pristine Caribbean waters (April 20-25), the fascinating 12-Metre Regattas in Newport, RI (July 28-30) and Nantucket, MA (August 16-18), along with the traditional Opera House Cup Regatta in Nantucket, MA (August 18-20). "Being Panerai and deeply in love with the sea we couldn't confine our horizon to the Mediterranean. We had to consider an expansion in order to encounter the passion and tradition of the American sailing community," explains Angelo Bonati, Chief Executive Officer of Officine Panerai. "For this reason it came natural to help sponsor U.S. regattas, beginning with the Robert H. Tiedemann 12-Metre Regatta produced by The Museum of Yachting with support from the International Twelve-Metre Class Association." Panerai is a brand of values, which arise from its origins: Florence, city of art. It is a characteristic expression of Italian craftsmanship with historic tradition whose values are still current today, strengthened by the great attention Panerai devotes to the quality of its creations and by the depth of technical experience that is expressed through its production. "The watchmaker's work is as precious and rare as the one of the axe master building a classic yacht," adds Bonati. "Whether we are dealing with yachts or watches, the men who create them and those who own them are both animated by the same emotions." Today Panerai is one of the most prestigious brands in haute horlogerie and its history represents a proud example of research, innovation and tradition, as well as being irrevocably linked with great nautical exploits and the sea. |
|
| Last Updated ( Friday, 28 July 2006 ) |
| < Prev | Next > |
|---|