| USA. NMMA wins PR awards for 2006 Chicago Boat, RV & Outdoors Show |
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| Thursday, 11 May 2006 | |
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Lindsey Savin: The Publicity Club of Chicago (PCC) awarded the National Marine Manufacturers Association (NMMA) three prestigious Silver Trumpet Awards for distinguished achievement in public relations. NMMA was specifically recognized for various communications efforts around the 2006 Chicago Boat, RV & Outdoors Show. “This is terrific recognition of the great work being done to effectively promote and produce the Chicago Boat, RV & Outdoors Show,” says Thom Dammrich, NMMA president. “All of NMMA’s 23 boat shows are promoted by a talented team of PR providers, who garnered more than 600 million media impressions throughout this past show season with positive messages about boat shows and the boating lifestyle.” The Silver Trumpet Award honors distinguished public relations and marketing communications efforts. The three awards received by the NMMA recognized the following outstanding communications strategies executed around the 2006 Chicago Boat, RV & Outdoors Show: Overall Show Media Coverage (Marketing), Discover Boating Patch Program (Community Relations), as well as the Indoor River and All-Terrain Vehicle Course (Special Events). The Discover Boating Patch Program was launched at the 2004 Chicago Boat, RV & Outdoors Show, inviting Boy Scouts, Girl Scouts and Campfire Kids to learn more about fun and safe recreational boating. The program consists of four learning stations on-site at the show, designed to educate and entertain Scouts on boating and nature. The Indoor River and All-Terrain Vehicle Course were two new features unveiled at the 2006 show. Both features, scheduled to return to the 2007 show, were well-received by show visitors and garnered significant media coverage. The Publicity Club of Chicago is the nation's largest independent public relations membership organization. Since 1941, PCC has been providing educational and networking opportunities for Chicago's elite public relations practitioners. PCC offers its members the opportunity to further develop their professional skills, network and exchange information and ideas with their peers in a variety of forums. National Marine Manufacturers Association (NMMA) is the leading association representing the recreational boating industry. NMMA member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters and anglers in the United States. The association is dedicated to industry growth through programs in public policy, market research and data, product quality assurance and marketing communications |
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| Last Updated ( Thursday, 11 May 2006 ) |
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