France. SEAS 2004 visitor numbers lower than expected Print E-mail
Wednesday, 09 June 2004
Press release:

On the 27th May at 18.00 hrs, the doors closed on the first SEAS event, organised by The Yacht Report. The previous three days played host to a wide variety of exhibitors and visitors from around the world, all of whom took part in the unique mix of workshops, Breakfast meetings and socialising within the professional environment of the Acropolis in Nice. What people expected and what the organisers delivered seemed to match very accurately, in fact some suggested that their expectations had been exceeded. Highlighting the fact that for a first event, SEAS was excellently executed, professionally run and totally unique when compared to other exhibitions in the calendar. With its marketing slogan of "delivering a world of solutions to the superyacht industry" it is fair to say that this is exactly what was achieved in the three days.

What did SEAS 2004 deliver and what were the unique aspects; Firstly, SEAS can only be described as a professional trade event, where a wide variety of technical products and services were displayed on two 2400 sq m floors. This coupled with 30 interactive and informal workshops and three highly specific breakfast seminars attended by over 1000 delegates, demonstrated that SEAS was the definitive meeting of minds. No other exhibition in the Superyacht Calendar has attracted so many professionals with a view to attending working meetings and interactive educational sessions. One criticism we have taken on board is the fact that with so many excellent workshops, the delegates had only short windows of opportunity to actually visit the exhibitors.

Who visited SEAS 2004? As expected, the visitors comprised a wide cross section of the industry, including Owners and their representatives, Captains, Chief Engineers, Senior Crew, Shipyard personnel, Brokers, Designers and key industry consultants. Although it is fair to say that with just under 3000 visitors, the number was below the organisers and exhibitors expectations, the overwhelming response from the participants suggested that the calibre was unrivalled. As one exhibitor explained, “It is better to meet 40 excellent prospects and clients who all may buy your product over three days, than waste your time talking to 400 visitors that have little or no intention of buying your product, but just want to pick up your attractive brochure.”

In addition to the "quality of visitor" feedback from the exhibitors, the organisers also had excellent feedback from the visitors themselves. Many of which suggested that it was about time that the Superyacht Industry had a professional show where meetings and interaction could take place without the normal boat show distractions.

The majority of Captains and Engineers found the combination of workshops and technical exhibitors a refreshing change and appreciated the professional environment that had been created at SEAS 2004.

No Yacht Report event would be complete without a significant social programme and SEAS 2004 was no exception. Boote Exclusiv, The Yacht Report and the recently formed Yacht Support Group played host to approximately 600 guests during the first night of SEAS, on the roof terrace of the Acropolis. Captains, their senior crew, shipyard personnel and a whole variety of industry players all enjoyed excellent food and wine supplied by YSG. Day two comprised a variety of Happy Hour sessions within the exhibition, specifically, the Superyacht Society, the Superyacht UK group, Advanced New Technologies, Smart Rigging all had small parties that seemed to grow as the hour passed. Hill Robinson also played host to a select group of Captains and VIPs, this again was a successful mix of food, wine and entertainment, the latter provided by Linn, the sponsor of the Pacific VIP Lounge.

Finally, what about SEAS 2005, with approximately 65% of exhibitors reserving their space for 2005 and many enquiries from new exhibitors, it is fair to say that SEAS is going to become an established part of the Superyacht calendar. With an additional upper deck floor of exhibition space that will be dedicated to the Refit, Repair and Coatings industry, SEAS 2005 is destined to become one of the key industry meeting places, alongside the Monaco and Fort Lauderdale shows and The Yacht Reportąs already well established Project Seminar programme.
Last Updated ( Wednesday, 09 June 2004 )
< Prev   Next >